Wednesday, October 17, 2012

Why I'm such a big fan of pumpkin spice lattes.

Continuing this series of posts about companies I like to do business with, I'm going to mention Starbucks. Starbucks is coffee chain from Seattle, but statistically speaking, I didn't need to tell you that because not only have you heard of them, you've probably purchased at least one of of their products.

Starbucks is great for a number of reasons. They produce great beverages, from fantastic flavorful pumpkin spice lattes to delicious white chocolate mochas (indeed, I would argue that Starbucks is the only reason most Canadians know what a latte or a mocha is. I certainly had never heard of one before Starbucks became big business.) And while many people gasp at their prices, they are clearly reasonable for a certain market since the company sells thousands of cups of java a day, a fair price is one consumers are willing to pay. 

Still, these are not the reasons Starbucks made this list. Instead, it's their steadfast refusal to bow to special interest groups, and their determination to treat all their customers and employees equally. I'd like to first speak to Starbuck's continued support of gun owners in the American States. Though the Canadians reading this may not be familiar with the firearms laws in the United States, it is currently legal to openly carry a loaded handgun in well over half of the American  States, either without any sort of permit, or with a permit easily attainable through a simple licensing program.

In 2010, the Brady Campaign, a vehement anti firearms rights organization launched a campaign to boycott Starbucks because of the companies stance on open carry. That stance should hardly be controversial, Starbucks has simply said that it will not ban it's customers from legally carrying their firearms in states where open carry is allowed. It's a very simple and logical position, and it has benefited Starbucks greatly, with gun owners in many states meeting up in Starbucks cafes to discuss issues over a hot cup of coffee.

The Brady Campaign's boycott in 2010 was answered with a "Buycott" from millions of gun owners, and not only did it have no negative impact upon the company, but their stock actually rose during the height of that boycott.

It wasn't long until Starbucks found itself as the focus of another boycott, once again for refusing to participate in outdated modes of thought. In early 2012, NOM, the "National Organization for Marriage" announced a boycott of Starbucks "creatively" titled the "Dump Starbucks" campaign. That that campaign has achieved a paltry 48,000 signatures from a country of over 300,000,000 tells you something about how off base it is, but it does serve to highlight Starbucks' positions on LGBT rights, namely, that it supports them. Starbucks in fact has one of the best corporate policies in America on gay rights, being openly supportive of full equality under the law.

Again in 2012 Starbucks stood up for their armed customers, refusing to change company policy during a second boycott from a second anti gun rights organization, a second gun owners buycott followed, and the market rewarded Starbucks again for their strong sense of corporate ethics.

I'm always pleased to get a hot cup of Starbucks, not only will the product be great, I know I'm supporting a company that I can be proud to do business with.  

1 comment:

  1. They still fall prey to some of the misanthropic intentions of the Green movement. "Sustainability" doesn't mean save the environment, it means stagnate human activity, usually by force of law . . . which means make human life more expensive, difficult and less happy.

    Statements such as "To reduce our own environmental footprint and fight climate change. And to give back to the neighborhoods and communities we’re a part of." are standard 'Green' catch phrases for things that no rational human mind should accept

    -- Our atmosphere needs a doubling of CO2, minimum.
    -- Any business that has gone to the trouble of making something people want to pay for such that the business makes a profit, has already given plenty to the community. To "give back" is a 'white' blackmail by greedy, envy ridden, leftists who some how think that to profit is to unjustly take --Marx-rooted nonsense.